Social media is often seen as the marmite of any marketing toolkit – you either love it or you hate it. But whatever your stand point, the majority of businesses have some sort of presence on social media sites. Be it Facebook, Twitter, LinkedIn, YouTube or all of them, companies recognise it as being of some benefit to their business.
Social media is transforming the world of marketing communications. The intention of this article is to attempt to assess whether this development is a blessing to marketers or will it turn out to be a curse. Click here to read this article in full. The growth rate of social media can best be illustrated by the growth of Facebook. Worldwide, there
Aspect Market Research recently took part in researching how shopping centres are using social media for commercial gain and to provide practical guidance to centre managers on behalf of BCSC (British Council of Shopping Centres). In particular, the study set out to discover what consumers look for from a shopping centre on a social network and study how centres are
