There are a myriad of factors that influence buying decisions. Understanding why people buy is crucial for business's success. From timing to price, a need to fear. Several elements are involved at any one time – making selling a notoriously difficult occupation. On occasion, it is possible to strike it lucky; hitting the nail on the head by being in
You would not be the first to say that market research is only for large multinational businesses with a matching budget or for business to consumer businesses. But you would be mistaken; here at Aspect Market Research we know that with a little research, you’ll better understand what’s most important to your customers, allowing you to improve your products, services,
We are finally entering spring and you might be thinking that now is a good time to start a fresh new sales campaign, to reignite some past relationships, dust off existing ones and you never know, you may even find some brand spanking new ones along the way! Surely now, you have been in business for a while and know
Everyone wants to be a brand nowadays. It is not just companies and products that embrace branding. Political parties see themselves as brands, football clubs speak of leveraging the brand, and even countries promote themselves by branding. Even individuals are now being encouraged to further their careers by personal branding. So, branding is firmly enmeshed into all aspects of our
We are sure that many of you in the evening (when you do watch live TV) have seen the adverts boasting about x number of women/men surveyed achieved results in the product they are promoting. This can be anything from hair products, make up or miracle skin creams as well as various household products. But what you may not have
Back on the 5th January, once the chaos that is “Black Friday” had calmed down, The Telegraph covered an article saying how the John Lewis boss has said that retailers should reconsider this frantic approach to slashing prices. John Lewis themselves did partake in slashing their prices along with the likes of many other retailers such as Tesco, Sainsbury’s and
It is pretty clear that the high street and the retail industry as a whole has been the subject of substantial change in recent years. The current structure of the industry was unforeseen just a decade ago when the answer for greater sales was more floor space. Now there appears to have been something of a rush towards increasing food
Aspect Market Research recently took part in researching how shopping centres are using social media for commercial gain and to provide practical guidance to centre managers on behalf of BCSC (British Council of Shopping Centres). In particular, the study set out to discover what consumers look for from a shopping centre on a social network and study how centres are
Welcome to the new-look home of Aspect Market Research. We've been working hard to improve the web experience of our visitors, whether you're viewing on a PC, laptop, tablet or phone. We've changed and updated everything - and part of that includes the introduction of an ongoing blog, documenting projects, things we think you may find interesting about us and
