With technology improving by the day and more of us spending ever longer glued to our phones and iPads. It’s become all too easy to sit at our desks and tap away on our keyboards. But actually, you have to ask yourself whether this is the most effective way to communicate rather than meeting face to face when you’re in
You are likely to have heard this along with: "You can't prevent events from happening in life, it is how you respond to them that determines the outcome." Just look at the recent fate of some of former industry-leaders on high streets – BHS, Austin Reed and Cecil Gee... They have all become casualties in the past two months, mostly
Attracting new clients is often high up on the list of priorities, setting goals can be an extremely powerful technique for achieving success in business and indeed in life as a whole and is an essential part of success, providing focus and encouraging us to keep striving on a day to day basis to achieve those goals. The following tips
Wishing you a Merry Christmas & a Prosperous New Year From all the team at Aspect Market Research we look forward to seeing you in 2016 Image source: https://www.flickr.com/photos/dullhunk/6466237773
You are likely to have heard the phrase “you never get a second chance to make a first impression”. While often applied to situations like interviews, or personal settings i.e. meeting the in-laws for the first time (eek!); the same sentiment is also important when it comes to marketing. In today’s world we are constantly being bombarded with an average
People often say that brands and the reputation they convey are difficult to value and some even dismiss them as worthless `froth’ that distracts from the hard metrics of profit and sales. The case of Volkswagen and the emissions scandal shows a hard-learned lesson on the real value of a brand. The company’s share price dropped by 35%, wiping around
There have been many occasions where we have seen a seemingly unprecedented amount of money spent on a marketing campaign. Anything from using a celebrity endorsement to gimmicks, TV adverts and everything else that goes alongside a typical ad campaign including a PR and the use of social media. But the one thing that demonstrates a campaign’s success and a return
There are many factors that influence consumer behaviour. They are swayed by family & friends, their social and societal environment as well as cultural trends. Ultimately, these factors work on deep-seated emotional needs – what the psychologist Maslow described as the need for self-esteem. Companies spend billions of dollars annually studying what makes consumers `tick’. Although you might not like
Regardless of whether you are for or against it is fair to say that we are likely to see an increasing advancement in the technology and use of drones. Already we are seeing an increased use of these airborne robots within social marketing. One particular snack brand uses drones to target unsuspecting shoppers leaving a supermarket by dropping their new
Thomas Edison, the famed inventor, had 1,093 patents filed in the US by his death. His laboratory in West Orange, New Jersey became the innovation hothouse of its day. Edison wanted to recruit creative thinkers who did not bring too many pre-assumptions or rigid views of the world. The story goes that Edison would invite job applicants to his house
