In this day and age, customer loyalty isn’t what it used to be. That isn’t to say that customers are necessarily more fickle. There is just so much more choice than before – especially as modern communications mean businesses no longer have to be on customers’ doorsteps to be able to service them. Top this with the sheer number of
You are likely to have heard the phrase “you never get a second chance to make a first impression”. While often applied to situations like interviews, or personal settings i.e. meeting the in-laws for the first time (eek!); the same sentiment is also important when it comes to marketing. In today’s world we are constantly being bombarded with an average
People often say that brands and the reputation they convey are difficult to value and some even dismiss them as worthless `froth’ that distracts from the hard metrics of profit and sales. The case of Volkswagen and the emissions scandal shows a hard-learned lesson on the real value of a brand. The company’s share price dropped by 35%, wiping around
There have been many occasions where we have seen a seemingly unprecedented amount of money spent on a marketing campaign. Anything from using a celebrity endorsement to gimmicks, TV adverts and everything else that goes alongside a typical ad campaign including a PR and the use of social media. But the one thing that demonstrates a campaign’s success and a return
There are many factors that influence consumer behaviour. They are swayed by family & friends, their social and societal environment as well as cultural trends. Ultimately, these factors work on deep-seated emotional needs – what the psychologist Maslow described as the need for self-esteem. Companies spend billions of dollars annually studying what makes consumers `tick’. Although you might not like
Regardless of whether you are for or against it is fair to say that we are likely to see an increasing advancement in the technology and use of drones. Already we are seeing an increased use of these airborne robots within social marketing. One particular snack brand uses drones to target unsuspecting shoppers leaving a supermarket by dropping their new
Thomas Edison, the famed inventor, had 1,093 patents filed in the US by his death. His laboratory in West Orange, New Jersey became the innovation hothouse of its day. Edison wanted to recruit creative thinkers who did not bring too many pre-assumptions or rigid views of the world. The story goes that Edison would invite job applicants to his house
There are a myriad of factors that influence buying decisions. Understanding why people buy is crucial for business's success. From timing to price, a need to fear. Several elements are involved at any one time – making selling a notoriously difficult occupation. On occasion, it is possible to strike it lucky; hitting the nail on the head by being in
You would not be the first to say that market research is only for large multinational businesses with a matching budget or for business to consumer businesses. But you would be mistaken; here at Aspect Market Research we know that with a little research, you’ll better understand what’s most important to your customers, allowing you to improve your products, services,
Social media is transforming the world of marketing communications. The intention of this article is to attempt to assess whether this development is a blessing to marketers or will it turn out to be a curse. Click here to read this article in full. The growth rate of social media can best be illustrated by the growth of Facebook. Worldwide, there
