Airbrushing the truth?

We are sure that many of you in the evening (when you do watch live TV) have seen the adverts boasting about x number of women/men surveyed achieved results in the product they are promoting. This can be anything from hair products, make up or miracle skin creams as well as various household products. But what you may not have

The dangers of misinterpreting data

As you would expect with a market research company, here at Aspect Market Research we are involved in carrying out a lot of research on behalf of our clients. This can come in many forms depending on the specific requirements, the data we are working with and not forgetting the source from where that data originated. However, one thing we

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