Privacy Policy
Who we are
Aspect Market Research Ltd is an independent market research company.
We can be contacted by post, telephone or email using the details below:
Aspect Market Research Ltd 54-56 Bridge Street Manchester M3 3BW 0161 831 7171 info@aspectmr.com
We follow the Market Research Society Code of Conduct and adhere to the principles of the Data Protection Act 1998 and to meeting the requirements of the General Data Protection Regulation on data privacy.
More information on the Market Research Society Code of Conduct can be found here: https://www.mrs.org.uk/standards/code_of_conduct
Please read this Notice in order to ensure that you are happy with how its contents impact on you.
Participation in our market research surveys is entirely voluntary. If you have conducted a survey we will take it to mean that you agree with the terms of this Notice. However, if you are not happy with the terms of this Notice you should not participate in the survey, or if you have already participated you are still entitled to ask that part or all of your interview and/or personal details be destroyed or deleted and we will carry out such a request.
How we use personal data
We only collect the data we need to administer and provide services that people explicitly opt-in to receive (such as newsletters) and to support research and evaluation services on behalf of our clients. This includes using Personal Data for analysis purposes, and may include your gender, age, ethnicity, postcode, email address or other characteristics. Data is aggregated for reporting purposes and personally identifiable data is never passed back to clients or given to any third party, unless you expressly give your prior permission to do so.
You will never receive any sales or marketing contact as a result of participating in our surveys or research projects.
Client supplied information
Where a client supplies any of your Personal Data to us to undertake a research project on their behalf we legally act as a Data Processor and the client retains all rights as the Data Controller. We will only process your personal data following instructions from the client in a written ‘Data Controller to Data Processor’ Agreement. This will provide the legal limitations of the purpose(s) for using your data. This will typically be to conduct market research but may also include updates to their records, with your expressed consent.
What we use your information for
We will use your information for contractual reasons should you approach us to provide a service such as conducting research (as a supplier) on your behalf or providing a quotation for services.
We may use your information to undertake market research and complete a project, initiative or service for which purpose you / a client originally provided it to us. We will use your contact information (email address, postal address, telephone number and/or mobile telephone number), to contact you to:
- Participate in market research surveys, focus groups, evaluation or consultation
- For quality control purposes and ongoing interviewer training and to ensure all data is collected accurately.
- Supply follow-up correspondence or administration, such as to provide you with consultation outputs and survey findings and results, if requested.
We may also contact you:
- For any prize draw linked to a survey or consultation by using the information you provide to contact you if you win
- With your prior permission, pass on your contact details to a client where you agree or request the client contacts you to resolve issues or answer comments and queries.
We may use audio or video recording during our research. Where this is to be used, prior consent will be gained. We will only attribute comments to individuals where prior expressed consent is gained. Audio and visual recordings are for internal use only and will not be provided to our client without your prior consent. In all other cases, comments used in reports and/or case studies and other materials will be anonymised.
We will not share your information with any organisation for any commercial purpose (for example contacting you to sell products or services), other than with your explicit consent.
How we collect information
We collect and access Personal Data about you when you participate in a market research survey or public consultation, face to face interview or online forum / panel, or from client supplied data to evaluate their services. Some research and consultation activities include the use of video and/or audio recording and prior consent will be obtained from you prior to any such recording. Telephone calls may be recorded for training and quality control purposes.
We may also collect and access Personal Data about you when you opt-in and sign-up to receive services from us. Data will be used for administration of these services.
Use of www.aspectmr.com
If you visit our website then we may collect and process your personal data if you decide to actively communicate with us and ask us to provide our services.
We may also collect and process technical data when you visit and navigate our website. This may include log files, IP address details, Internet browser and operating system, web tracking data (such as referral URLs), time and date stamps and data for Google Analytics.
Aspect Market Research Ltd is not responsible for the content or privacy policy on any website accessed via external website links and once a user clicks on a link to an external site they will be subject to that organisation’s privacy policy.
Use of Social Media
Any interaction on social media platforms will be shared and covered by the terms of use and privacy policy of the relevant platform and could be made public. It is your responsibility to ensure any comments or posts made by you conform to the privacy policy and terms of use of any social media platforms.
Cookies
Cookies are small text files stored on the user’s internet connected device, such as a computer, mobile phone, tablet, web-enabled TV, etc. Our website uses cookies for security purposes and to help us understand how our website is being used, which pages are being visited, etc. In addition, we also use cookies as part of the Google Analytics service. This service allows us to track aggregated statistics about numbers of visitors to our website. The information is anonymous and does not identify who our site users are. Information on Google Analytics can be found here:
https://developers.google.com/analytics/devguides/collection/analyticsjs/cookie-usage?csw=1
What is the legal basis for processing your information?
We may process your personal information where you have provided your consent for us to use your personal information in a certain way, such as to participate in a market research project as a respondent or interviewer.
We may also process your data to fulfil a contract to which you are a party, which may also include any steps taken at your request prior to entering a contract, such as tendering processes.
We will process your data to comply with any legal obligations.
We may also process your personal data on a contractual basis with our clients where they have “Legitimate Interests”. Where we rely on and process your personal information for our / our client’s legitimate interests, we will consider any potential impact on you and your rights under current data protection legislation (please refer to the ‘What are my rights’ section below).
With whom we may share your information
Where a client may have legally provided your contact information to us to administer a survey, evaluation or consultation on their behalf, we will act as a Data Processor. The client will remain as the Data Controller with full obligations under the Data Protection Act 1998.
We only disclose information relating to you back to clients for the purpose of customers service and/or keeping their contact databases up-to-date, where you give your prior expressed permission.
We may also share your personal data with selected third party companies, such as a printing and mailing distribution companies, but only to administer market research services where we are unable to undertake this work ourselves. These instances are covered by contractual obligations where the supplier operates to the Data Protection Act 1998 and written instructions from us, in line with the Market Research Society Code of Conduct and data protection regulations on unauthorised disclosure.
We may disclose your information where we have a legal duty to do so. This includes to enforcement authorities (for example the police or tax authorities) if asked to do so, or to another third party in the context of legal proceedings. Aspect Market Research Ltd strictly respects the privacy of its users.
Storage of information
Your information will be stored securely on our encrypted server at our Manchester office and on a secure and encrypted offsite backup stored within the UK. We will keep your information secure by taking appropriate technical and organisational measures against its unauthorised or unlawful processing and against its accidental loss, destruction or damage.
Your data will only be kept for as long as it is required to provide a service to you or to administer a client project up to a maximum of 12 months from the end of the client project. As soon as data is no longer needed it will be securely disposed of, deleted or destroyed.
We will not store or transfer any information we collect from you outside the European Economic Area (the EU member states, Norway, Iceland and Liechtenstein) without your prior permission or as permitted by law.
Your right to withdraw consent
If you wish to be removed from our database, you can do so by emailing or writing to the Aspect Market Research office at the address stated below.
What are my rights?
All of your information will be maintained by Aspect Market Research Ltd in accordance with English law.
We want to make sure that your personal information is accurate and up to date. If you have any queries about the information we hold on you or you feel any of your information is incorrect or out of date, please contact Aspect Market Research: info@aspectmr.com. If you have a complaint or an issue to raise, please contact Aspect Market Research Ltd.
You have the following privacy rights:
- The right to withdraw consent;
- The right to be informed;
- The right of access;
- The right to rectification;
- The right to erasure;
- The right to restrict processing;
- The right to data portability;
- The right to object;
- Rights in relation to automated decision making and profiling.
You also have a right to lodge a complaint with the UK’s supervisory authority; the Information Commissioner’s Office (ICO). Information on your rights can be found on the ICO’s website.
Changes to our privacy policy
We keep our privacy policy under regular review and we will place any updates on our website