Regardless of whether you are for or against it is fair to say that we are likely to see an increasing advancement in the technology and use of drones. Already we are seeing an increased use of these airborne robots within social marketing. One particular snack brand uses drones to target unsuspecting shoppers leaving a supermarket by dropping their new
Thomas Edison, the famed inventor, had 1,093 patents filed in the US by his death. His laboratory in West Orange, New Jersey became the innovation hothouse of its day. Edison wanted to recruit creative thinkers who did not bring too many pre-assumptions or rigid views of the world. The story goes that Edison would invite job applicants to his house
There are a myriad of factors that influence buying decisions. Understanding why people buy is crucial for business's success. From timing to price, a need to fear. Several elements are involved at any one time – making selling a notoriously difficult occupation. On occasion, it is possible to strike it lucky; hitting the nail on the head by being in
You would not be the first to say that market research is only for large multinational businesses with a matching budget or for business to consumer businesses. But you would be mistaken; here at Aspect Market Research we know that with a little research, you’ll better understand what’s most important to your customers, allowing you to improve your products, services,
Social media is transforming the world of marketing communications. The intention of this article is to attempt to assess whether this development is a blessing to marketers or will it turn out to be a curse. Click here to read this article in full. The growth rate of social media can best be illustrated by the growth of Facebook. Worldwide, there
We are finally entering spring and you might be thinking that now is a good time to start a fresh new sales campaign, to reignite some past relationships, dust off existing ones and you never know, you may even find some brand spanking new ones along the way! Surely now, you have been in business for a while and know
Everyone wants to be a brand nowadays. It is not just companies and products that embrace branding. Political parties see themselves as brands, football clubs speak of leveraging the brand, and even countries promote themselves by branding. Even individuals are now being encouraged to further their careers by personal branding. So, branding is firmly enmeshed into all aspects of our
We are sure that many of you in the evening (when you do watch live TV) have seen the adverts boasting about x number of women/men surveyed achieved results in the product they are promoting. This can be anything from hair products, make up or miracle skin creams as well as various household products. But what you may not have
As you would expect with a market research company, here at Aspect Market Research we are involved in carrying out a lot of research on behalf of our clients. This can come in many forms depending on the specific requirements, the data we are working with and not forgetting the source from where that data originated. However, one thing we
Back on the 5th January, once the chaos that is “Black Friday” had calmed down, The Telegraph covered an article saying how the John Lewis boss has said that retailers should reconsider this frantic approach to slashing prices. John Lewis themselves did partake in slashing their prices along with the likes of many other retailers such as Tesco, Sainsbury’s and
