5 ways to improve customer loyalty

In this day and age, customer loyalty isn’t what it used to be. That isn’t to say that customers are necessarily more fickle; there is just so much more choice than there used to be – especially as modern communications mean businesses no longer have to be on customers’ doorsteps to be able to service them. Top this with […]

By |December 8th, 2015|News|0 Comments|

Making First Impressions Count

You are likely to have heard the phrase “you never get a second chance to make a first impression”. While often applied to situations like interviews, or personal settings i.e. meeting the in-laws for the first time (eek!); the same sentiment is also important when it comes to marketing.

In today’s world, where we are constantly being bombarded with an […]

By |November 9th, 2015|News|0 Comments|

Manage your brand though insight

People often say that brands and the reputation they convey are difficult to value and some even dismiss them as worthless `froth’ that distracts from the hard metrics of profit and sales. The case of Volkswagen and the emissions scandal shows a hard-learned lesson on the real value of a brand.  The company’s share price dropped by 35%, wiping […]

By |October 15th, 2015|News|0 Comments|

Don’t forget the M in SMART

There have been many occasions where we have seen a seemingly unprecedented amount of money spent on a marketing campaign, anything from using a celebrity endorsement to gimmicks, TV adverts and everything else that goes alongside a typical ad campaign including a PR and the use of social media.

But the one thing that demonstrates a campaign’s success and a […]

By |October 13th, 2015|News|0 Comments|

What makes your customers tick?

There are many factors that influence a consumer’s behaviour. They are swayed by family & friends, their social and societal environment as well as cultural trends.  Ultimately, these factors work on deep-seated emotional needs – what the psychologist Maslow described as the need for self-esteem.

Companies spend billions of dollars annually studying what makes consumers `tick’. Although you might not […]

By |September 14th, 2015|News|0 Comments|

Can drones be used for good?

Regardless of whether you are for or against it is fair to say that we are likely to see an increasing advancement in the technology and use of drones. Already we are seeing an increase of these airborne robots being used within social marketing, with one particular snack brand using drones to target unsuspecting shoppers leaving a supermarket by […]

By |August 24th, 2015|News|0 Comments|

5 things you thought were true but aren’t…

Thomas Edison, the famed inventor, had 1,093 patents filed in the US by his death. His laboratory in West Orange, New Jersey became the innovation hothouse of its day. Edison wanted to recruit creative thinkers who did not bring too many pre-assumptions or rigid views of the world.

The story goes that Edison would invite job applicants to his house […]

By |July 20th, 2015|News|0 Comments|

Summer News – Social Media is it a blessing or a curse?

In case you missed our latest newsletter take a look here:

Summer Newsletter – Social Media – A blessing or a curse

Get in touch to be added to our mailing list to ensure you don’t miss out on future news.

By |June 22nd, 2015|News|0 Comments|

Why do we buy?

There are a myriad of factors that influence buying decisions. From timing to price, a need to fear. Several elements are involved at any one time – making selling a notoriously difficult occupation.

On occasion, it is possible to strike it lucky; hitting the nail on the head by being in the right place at the right time. Most of […]

By |June 15th, 2015|News|0 Comments|

If you ask the wrong questions you get the wrong answers

Whatever your size or sector, understanding the cultural, social and economic context in which you’re trading is crucial. You need to know who your competition is, and what people are prepared to pay for your product or service. Ensuring that you invest in the right sectors and the right products can save you money in the long run.

Jose Scheuer […]