You are likely to have heard the phrase “you never get a second chance to make a first impression”. While often applied to situations like interviews, or personal settings i.e. meeting the in-laws for the first time (eek!); the same sentiment is also important when it comes to marketing.

In today’s world we are constantly being bombarded with an average of 5,000 advertising messages a day

[1] from a seemingly endless array of sources. So, how do you ensure that your communication stands out and drives response? How do you ensure you make a lasting first impression?

Highlighting the benefits of your products/services and where appropriate, an example of how you have recently added real value to a client or customer are really effective ways to engage with your audience. Try to avoid simply stating what you do, focus more on the why you do what you do. Remember to be inventive and not afraid to convey your brand’s personality.

When same old messages surround people day in day out, attracting attention or provoking a response is becoming increasingly difficult.

Take time to plan your campaigns, thinking of new, inventive and creative ways to convey your company’s message.

Here at Aspect Market Research we work with our clients helping them to enter new markets, re-energise existing ones, develop new products and services, all whilst improving the customer experience ensuring you always make the right and long lasting first impression.

 

[1] Source: Yankelovich Research 2009

Image source: https://commons.wikimedia.org/wiki/File:1_times_square_night_2013.jpg