It is pretty clear that the high street and the retail industry as a whole has been the subject of substantial change in recent years. The current structure of the industry was unforeseen just a decade ago when the answer for greater sales was more floor space.

Now there appears to have been something of a rush towards increasing food and beverage spaces within centres in recent years and many within the industry appear to view food and beverage as a major opportunity.

Richard Barron at Aspect Market Research along with Stephen Toal of Savils carried out research for Tom Meager the British Council of Shopping Centres president, which shows there is evidence to suggest that adding food and beverage without a coherent strategy can lead to a less than optimal overall offer that, rather than being supportive of retail, can distract consumers and reduce the amount of time spent shopping overall.

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