There have been many occasions where we have seen a seemingly unprecedented amount of money spent on a marketing campaign. Anything from using a celebrity endorsement to gimmicks, TV adverts and everything else that goes alongside a typical ad campaign including a PR and the use of social media. But the one thing that demonstrates a campaign’s success and a return on the money spent is the measurement of the marketing campaign. Surprisingly businesses often overlook that until either after the campaign has been launched or worse still not at all.

You are likely to have heard of the SMART acronym but you may not always remember what it stands for; Specific, Measurable, Attainable, Realistic and Timely. Marketers often use the SMART criteria when setting objectives as a check list. However, all too often we see that the measurement part is being forgotten or left until it is too late. Clients trying to measure the success of something that’s already passed is like closing the stable door after the horse has bolted.

Why you should measure your marketing campaign

For those businesses that don’t have access to an unlimited budget the need to measure the effectiveness of each marketing campaign is even more crucial. It lets them see if that type of campaign was successful or should be avoided in the future .

For years businesses did not have answers to questions concerning a marketing campaign’s effectiveness with the exception of actual sales. That is no longer the case. Now, even if a marketing campaign fails to produce the desired results in sales, it is still a valuable resource to build off the information you gathered from analysing it. This can help to make your next marketing campaign highly successful sales wise.

To measure how successful your marketing campaign has been, before during and after the launch get in contact with us at Aspect Market Research and we will ensure you receive the full results of any campaign you have planned.