Scottish poet Andrew Lang is credited with having first used these words on statistics sometime around the turn of the 20th Century: “I shall try not to use statistics as a drunken man uses lamp-posts, for support rather than for illumination”. Yet, we live in a world increasingly bombarded with data on a wide range of topics. They are often
With technology improving by the day and more of us spending ever longer glued to our phones and iPads. It’s become all too easy to sit at our desks and tap away on our keyboards. But actually, you have to ask yourself whether this is the most effective way to communicate rather than meeting face to face when you’re in
If you have read our previous blogs, you will know that we have focused on ways to ensure your customers remain loyal, but what are you doing to ensure you can expect the same loyalty from your employees? Employee engagement is as important as customer loyalty. As Richard Branson said “If you look after your staff, they will look after
You are likely to have heard this along with: "You can't prevent events from happening in life, it is how you respond to them that determines the outcome." Just look at the recent fate of some of former industry-leaders on high streets – BHS, Austin Reed and Cecil Gee... They have all become casualties in the past two months, mostly
Social media is often seen as the marmite of any marketing toolkit – you either love it or you hate it. But whatever your stand point, the majority of businesses have some sort of presence on social media sites. Be it Facebook, Twitter, LinkedIn, YouTube or all of them, companies recognise it as being of some benefit to their business.
Ensuring your loyalty programme really delivers can pay result in big rewards for your business. A study by Bain and Harvard Business School has shown that just a 5% improvement in customer retention can increase profit by up to 95%. However, it’s not enough to just have a loyalty programme, you need a process that is built on understanding your
Attracting new clients is often high up on the list of priorities, setting goals can be an extremely powerful technique for achieving success in business and indeed in life as a whole and is an essential part of success, providing focus and encouraging us to keep striving on a day to day basis to achieve those goals. The following tips
In one of our recent blogs we covered the statistic that 70% of customers take their business elsewhere due to poor customer service. This got us thinking - what is more important for a business: sales or customer service? Clearly, generating sales is vital for any business. Unless you are running a business for the good of your health, or
Research has found that 70%* of customers who take their business elsewhere leave due to poor customer service. This statistic should be enough to make any business take a step back and review the level of customer service they provide. We all know that gaining new clients is a difficult, time consuming and often costly task. In fact, statistics generally
Wishing you a Merry Christmas & a Prosperous New Year From all the team at Aspect Market Research we look forward to seeing you in 2016 Image source: https://www.flickr.com/photos/dullhunk/6466237773
