Monthly Archives: October 2015

Manage your brand though insight

People often say that brands and the reputation they convey are difficult to value and some even dismiss them as worthless `froth’ that distracts from the hard metrics of profit and sales. The case of Volkswagen and the emissions scandal shows a hard-learned lesson on the real value of a brand.  The company’s share price dropped by 35%, wiping […]

By |October 15th, 2015|News|0 Comments|

Don’t forget the M in SMART

There have been many occasions where we have seen a seemingly unprecedented amount of money spent on a marketing campaign, anything from using a celebrity endorsement to gimmicks, TV adverts and everything else that goes alongside a typical ad campaign including a PR and the use of social media.

But the one thing that demonstrates a campaign’s success and a […]

By |October 13th, 2015|News|0 Comments|