Monthly Archives: May 2015

If you ask the wrong questions you get the wrong answers

Whatever your size or sector, understanding the cultural, social and economic context in which you’re trading is crucial. You need to know who your competition is, and what people are prepared to pay for your product or service. Ensuring that you invest in the right sectors and the right products can save you money in the long run.

Jose Scheuer […]

How market research can benefit small businesses

You would not be the first to say that market research is only for large multinational businesses with a matching budget or for business to consumer businesses. But you would be mistaken; here at Aspect Market Research we know that with a little research, you’ll better understand what’s most important to your customers, allowing you to improve your products, […]